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Banerjee, Syagnik (Sy Poddar Amit, Yancey, Scott and Mc Dowell Danielle (2011 "Measuring Intangible Effects of M-Coupon Campaigns on Non-Redeemers" Journal of Research in Interactive Marketing, forthcoming.Dow Jones Company Inc.Get 25 additional cash back with Amazon Pay: If you make required transactions through Amazon Pay, you get an additional cashback.He transformed Coca-Cola from an insignificant tonic into a profitable business by using advertising techniques.The primary success factors for the SMS campaigns are discount size, how the discount value is framed (as a gift or percent off) and the timing of the campaign.Citation needed Some retailers may choose to forward the redemption to a clearinghouse for final processing.
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